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"Improving Your Football Program Through Player Evaluation"
Eric Keller
Head Football Coach
Sylvania Northview High School-Sylvania, Ohio 

Winter, like any other season of the year, is a great time for thinking about high school football.  Most of us are talking about the past season and state playoff games, both of which are recent memories.  At the same time we are also looking ahead to the many activities that lead up to the beginning of the next football season.

Like most football coaches, we are using the off season as a time for evaluation, preparation, and planning.  Our kids are hitting the weights or participating in winter sports, and our coaching staff is meeting to discuss the changes we want to make for the upcoming season.  As part of this process we will examine what we want to change about our program.  Like you, we do this because we truly enjoy high school football and we are always looking for ways to make our football program better.

In addition to the evaluation of offense and defense, my staff and I will discuss our returning personnel and the characteristics of the team we expect to have for the upcoming season.  As a staff we try to predict the amount of athletic ability and types of attitude our incoming players will have, and how these factors might affect the offensive and defensive characteristics of our football team.  We can then use this information as we plan and make changes in what we want to teach in the fall.  We may spend about three to five minutes on each player (about four hours total), but I think it is time well spent.

By discussing personnel as a staff I am able to learn more about each player from the point of view of our assistant coaches.  I can get feedback on a player's performance from his position coach, his JV coach, the defensive coordinator, or any assistant coach who just happened to learn something about the kid during the previous season.  I will then use this information to write up an individual evaluation for each player.   After our staff has met and the evaluations are written, I will conduct a face-to-face personal interview with each player to present the evaluation and discuss expectations (his and ours) for the coming season.

Interviews can last anywhere from fifteen to sixty minutes and normally occur during school hours. To complete interviews with each incoming senior and junior takes about two months. I try to have this done before the end of January so that each athlete has up to seven months to improve and act on any of the suggestions made by the coaching staff. During the interview each athlete has the chance to ask questions, discuss his expectations, and set goals for the season. I will then present the written evaluation form and discuss it with the athlete. My evaluation form uses a numerical scale to rank the athlete in regards to his attitude, dedication, physical ability, and football ability.  I also make personal comments or suggestions on the back of the form. Feel free to contact me if you would like a copy of the evaluation form I use.

Despite the time commitment, I feel that the benefits for both players and coaches makes this process well worth the effort.  Our coaching staff must acknowledge each player, honestly define his strengths and weaknesses, and explain how he might help our program in the coming year.  It also gives us a chance to offer suggestions for improvement.  Our players may not agree with each point of their own evaluation, but they seem to appreciate the honesty of the overall process and the personal communication with the head coach.  They will leave the interview knowing exactly where they stand in regards to their position on our football team.  It is then up to each player to act upon the suggestions made by the coaching staff.  Many of our kids get fired up knowing what the coaching staff is thinking about and expecting from each individual.

Remember to keep your players in mind as you evaluate your program this winter.  Our players will be the ones who actually perform the plays and live the philosophies we are discussing for the upcoming year.  You can give them a head start towards a successful season by clearly defining your expectations with an honest evaluation and interview.  It has been my experience that this process will lead to a greater understanding between player and coach, more pride and commitment from each individual, and an improvement in the quality of your football program.

Make any inquiries or requests for a copy of our evaluation form to:

Eric Keller
Head Football Coach
2594 Glendale Ave.
Toledo, Ohio 43614

Northview High School
5403 Silica Dr.
Sylvania, Ohio 43560
885-7936 (school)
824-6975 (FAX)
885-7942 (stadium)